The technology behind Social Media Websites enables users to actively interact with others. This has led to immense growth in popularity of these websites such as Facebook, Twitter and Google ,these are creating a revolution in the modern world. Participating in such a immense growth ; Social Networking and Gaming Website launches in Pakistan, to bringing revolution in Social Media.
Marketers are waking up to the business opportunities offered by these Social websites. The use was social media to build the brand and gain leads .Social media is driving a small portion of revenue and engagement today. However, almost 90 percent of the organizations believe that social media marketing benefits business.
In an effort to make the most of this opportunity, many companies are investing in numerous social media channels like blogs, Twitter, Facebook, Google Plus and LinkedIn.
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This is a clear indication in the mindset of the corporate world. In fact it is a far cry from several years ago where many businesses were questioning the value of social media.
Social media marketing has matured to the point where companies are looking at a mix of quantitative ROI measures such as revenue and web site traffic but also qualitative measures such as brand awareness.
However, Social Media is very effective in creating brand awareness among the members of the target market.