Social networks form a powerful component of the game play and the gaming experience, one that must be seriously considered to understand the nature of massively multiplayer online games.

Typically, in online experience, millions of people have group to Social Networking Sites where members create and maintain personal profiles that they link with those of other members.

More advanced networking sites enable members to enhance their profiles with audio and video clips. These programs include games, quizzes, photo-manipulation tools, and news tickers. Gaming and shopping from a Social Networks creates the interests for other users, As a result, social networking site functions as a hive of creativity, with users and developers feeding on each others’ desire to see and be seen. With hundreds of millions of unique visitors using dozens of such sites worldwide, it is certainly possible to observe both extremes—often within the same group of “friends.”